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Jumping off the barricades

This session is about the evolution of the research demand client-side. It explains how clients are facing the internal dilemma of increasing demand for research vs shrinking budgets. Medium-large companies are internalising the research as much as...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Marcello Sasso, Michela Coin
June 15, 2014
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Citation

Sasso and Coin (2014a, June 15). Jumping off the barricades. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/jumping-off-the-barricades